The export value of watermelon to China is about 50 million USD annually, with the potential to increase by 30% under a new protocol signed between Vietnam and China. Vietnam currently has 162 watermelon growing areas and over 1,000 packaging facilities granted codes for export to China, but export businesses need to standardize their processes to take full advantage of this market. Mr. Huynh Tan Dat emphasizes the importance of applying "good agricultural practices" and implementing quality control and traceability systems to comply with importing country regulations and handle non-compliance situations.