The article examines the watermelon market across various Russian regions, highlighting differences in availability, pricing, and consumer preferences. In Astrakhan, local watermelons are noted for their quality and affordability, with prices expected to drop further. Ulyanovsk shows a preference for Astrakhan watermelons, while current offerings from Tashkent and Dagestan are pricier. Yekaterinburg's watermelon season is yet to peak, keeping prices high, with Kazakhstan being a major supplier despite some shipment issues. In St. Petersburg, the season is just beginning, with limited sales and cautious buyers. Overall, the article underscores regional disparities in watermelon supply and market dynamics.