"We are at the beginning of an industry that in 20 years can position Peru as a leader in the export of organic pitahaya"

(Agraria.pe) Peruvian pitahaya is gaining ground in the international market. However, the expansion of this fruit in the market is not without complications. The lack of health protocols to enter the United States, competition from other producing countries and price fluctuations are some of the challenges facing the industry. Epic Farms, a company led by Germán Caballero, located in the Pisco Valley, in the department of Ica, has specialized in the production and export of red pitahaya with fuchsia pulp. "Peru is emerging as a major producer of pitahaya, as it did with blueberries in 2007," says Caballero. In just one year, the company has managed to expand its exports to Spain, the Netherlands and France, and has recently closed contracts to send its fruit to England and Germany. Pitahaya production in the Pisco Valley runs from January to May or June. This window allows Peru to position itself in the market when Europe and the United States are in winter, which generates an ...