"We are still seeing an increase in soft fruit consumption in the entire German retail trade"

The cultivation of soft fruit on Moroccan soil is developing rapidly. The fertile soils, good climate conditions and government support make the North African country the best berry growing area. Freshkampo has been marketing Moroccan strawberries and raspberries for two years now. "And with growing success," says Mathias Hundhausen, director of Freshkampo's European subsidiary Euromeridian. In close cooperation with the Moroccan subsidiary Meridian du Maghreb, soft fruit for the European market is grown on approximately 110 hectares. This is still a fraction of the approximately 2000 ha of land in the main cultivation country Mexico, but the growth potential in Morocco is far from exhausted. "In close cooperation with our breeder, we are currently working on new berry varieties for the European market," Hundhausen says when asked. Positive development Raspberries mainly come from the southern Moroccan region of Agadir, while strawberries thrive best in the north of the country. ...