The 100th year of Yıldız Holding's global snack company pladis and the popular British biscuit brand McVitie's Milk Chocolate Biscuits was celebrated in Istanbul with a special event that brought together Turkish and British cultures.
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ÖNDER ÇELİK - Following celebrations in London, Stockholm, Amsterdam, Copenhagen, Helsinki, and Cairo, the celebration held in Istanbul presented the brand's century-long journey to the guests. Ülker CEO and pladis TURCA President Özgür Kölükfakı said that the global success story of McVitie’s Milk Chocolate Biscuits has found a strong response in Turkey as well. Ülker- pladis TURCA CMO Mustafa Kabakçı noted that the highest biscuit consumption in the world is in the UK at 9 kilograms, while in Turkey, per capita biscuit consumption is 4 kilograms. Kabakçı stated that 70 million packs of McVitie’s are consumed annually worldwide. McVitie’s, which has been producing biscuits ...