UK: Welsh lamb looks to new export opportunities in USA

Restrictions on the import of UK lamb into the USA were finally lifted last year, and Welsh processors have been leading the way in obtaining the necessary inspections and certification in order to begin exporting. The initial promotional programme will kick off with attendance at the ‘summit’ of the American meat industry – the Annual Meat Conference (AMC), at which meetings are planned with importers and distributors. Welsh Lamb will feature in a trade show to be held alongside the AMC event, and HCC and processor representatives will also use the opportunity to visit leading US retailers to further research the potential market. A new website will be launched to give potential customers all the information they need on how to source Welsh Lamb, and its key brand values of quality, traceability and environmental sustainability. Laura Pickup, HCC’s Head of Strategic Marketing, will be part of the delegation at the AMC in Texas. She said: "I’m looking forward very much to being ...