South Africa: Western Free State potato producers positive over season

Potato producers in the Western Free State region are positive about the current season, and believe that consumers will soon be able to look forward to the normalization of the price of potatoes. Some of the region's potato producers who are members of Aartappels SA (ASA), also indicated at a meeting near Welkom that they are firmly behind this producer organization. They also share in ASA's vision. The meeting formed part of ASA's information tour across the country, which aims, among other things, to establish stronger communication channels with its members. ASA's CEO, Willie Jacobs, said in his presentation on the strategic direction of ASA for 2022 that ASA's function includes, among other things, cultivar research that drives production, volumes and quality. It also includes disease states, which can impair productivity and quality. The efficient dissemination of business information, which is a strong component of generic marketing, is also part of ASA's function. ...