What does the global low or non-alcohol market look like in 2024?

Published 2024년 1월 10일

Tridge summary

The low/no alcohol category is forecast to grow at a volume CAGR of 6% between 2023 and 2027, with the no-alcohol market leading the growth. The market is more established in some countries, such as Japan, Spain, Germany, and France, while there are growth opportunities in less developed markets such as Canada, the US, Australia, and Brazil. Younger consumers, particularly millennials and Gen Z, are driving growth in the no/low alcohol market, with the taste and availability of products being key challenges for the category's further expansion.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The no/low alcohol category is forecast to grow at a volume CAGR of 6% between 2023 and 2027, according to the latest data from alcohol data and analysis firm IWSR. That actually represents more modest growth than in prior years, but is typical of a market that is becoming more established. However, growth and category share varies dramatically between markets. IWSR’s analysis is based on data from the world’s leading 10 no/low alcohol markets: which make up around 70% of global no/low volumes (These are: the US, UK, Australia, Brazil, Canada, France, Germany, Japan, Spain, South Africa). Consumption of no/low alcohol across these markets grew 5% in volume in 2023, with the market now worth over $13bn. Looking forward, the no/low alcohol category is forecast to grow at a volume CAGR of 6% between 2023 and 2027. That's led by no-alcohol at 7%, and with low-alcohol expanding by 3% over the same timescale. Although this marks a slightly slower growth rate from previous years ...

Source: Beveragedaily