Cambodia is seeking official permission to export dragon fruit to China, potentially competing with Vietnamese dragon fruit, which currently dominates the Chinese market. In response, Vietnamese farmers may need to diversify their crops to remain competitive. Meanwhile, dragon fruit farmers in Ham Thuan Nam District, Vietnam, are planting red flesh dragon fruit and other crops as a strategy due to the high maintenance and cost of white flesh dragon fruit. The district is also encouraging investment in building a value chain model and adhering to VietGAP standards. Meanwhile, farmers in Bac Binh district, Vietnam, are encouraged to stop investing in dragon fruit and focus on increasing its value by meeting international standards to sell at higher prices and expand to other markets.