What’s going on with the US beer industry?

Published 2024년 9월 13일

Tridge summary

The US beer sector is facing a significant decline, with 2023 seeing the lowest beer consumption levels since the 1970s. Factors such as the rise of hard seltzers, reduced alcohol consumption, and a preference for premium imported Mexican beers have adversely affected the craft beer industry, resulting in more microbrewery closures than openings. This downturn has led to an oversupply of malting-quality barley, causing a sharp drop in planted acreage and prices. Similarly, the UK beer market is also declining, with 2023 beer sales still 21% lower than their 2018 peak, and malting barley prices falling due to decreased demand.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Is the US beer sector in demand or in decline? Ron Emler investigates the current state of play for the industry. The perceived wisdom is that US consumers are switching from spirits and wine to beer as they curb their spending in the face of price rises and inflationary pressures on domestic budgets. That, however, is only a partial picture because overall beer consumption in the U.S fell in 2023 to its lowest level since the 1970s, according to the Brewers’ Association. The popularity of hard seltzers and lower alcohol consumption in general have led to craft breweries facing hard times with players such as Constellation Brands and AB InBev having sold off or closed some of the small companies they bought only a few years ago as tastes swing away from pale ales and IPAs especially. The once-booming craft beer industry has slimmed down, with microbrewery closings outpacing openings for the first time in 2023, according to the Brewers Association. Some demand has been replaced by ...

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.