The article highlights the significant shift in consumer preferences in Europe towards chicken meat due to the ongoing crisis and the high prices of quality lamb. According to Bord Bia, the price of mutton in Europe ranges from 4.81 euros to 8.00 euros per kilogram, with France having the highest price. This shift is attributed to rising costs of rearing beef sheep and declining demand for mutton, particularly in the EU. In response, companies exporting mutton are looking at China as a potential new market.