White wine revival: Australia’s industry battles decline with strategic adjustments

Published 2024년 12월 12일

Tridge summary

The Australian wine industry experienced a mixed year in 2024, with a 9% increase in winegrape crush and an 8% rise in total wine production, but both figures remained significantly below the 10-year averages. The sector also faced challenges such as adverse seasonal conditions and economic pressures, leading to a decrease in production and sales. Domestic sales accounted for 42% of the total, while export volumes remained at a 20-year low. However, the industry saw a revenue increase, with a 9% rise in domestic wine sales value and a 17% increase in export value. The global wine market also faced challenges, with production at its lowest since 1961 due to adverse climatic conditions, and consumption continuing to decline due to moderation trends and economic pressures.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Despite some positive trends, the sector is navigating a complex mix of production decreases, shifting consumption patterns and global economic pressures. The 2024 Australian winegrape crush reached 1.43 million tonnes, a 9% increase from the previous year but 18% below the 10-year average of 1.73 million tonnes. This marks the second consecutive year of significantly below-average harvests. Meanwhile, the total wine production rose by 8% to 1.04 billion litres, although this was still the second-lowest total since 2006–07, and falls 16% short of the 10-year average. However, white wine production saw a resurgence, growing by 20% to 531 million litres, marking the first time since 2011–12 that white wine production has outpaced red wine. Conversely, red wine production declined by 2% to 511 million litres, significantly below its 10-year average of 671 million litres. Peter Bailey, manager of market insights at Wine Australia, attributed the below-average production to a ...

Source: Thedrinkbusiness