Why is fruit consumption falling in Europe and how to change it?

Published 2023년 6월 30일

Tridge summary

The Director of Analytics at AMFRESH, Carolina Palomo, spoke at the Festival of Fresh 2023 and emphasized the need for fresh fruit shelves in supermarkets to become more attractive to reverse the declining sales trend. Palomo stated that fruit consumption has decreased in several countries because consumers view it as a health necessity rather than something they want to buy. She suggested that retailers can increase sales by improving product placement, display, and packaging to interact more effectively with shoppers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Fresh fruit shelves in supermarkets need to become more attractive to attract consumers to this category and reverse the downward trend in sales, says UK's leading retailer of fruit. EastFruit writes about this with reference to Fruitnet.com. Speaking at the Festival of Fresh 2023 (Festival of Fresh), AMFRESH Director of Analytics Carolina Palomo said that fruit consumption has decreased this year: in the UK (-7%), USA (-4%), Spain (-12%) %) and Germany (-15%) mainly because consumers consider fruits to be something they should eat for health rather than something they want to buy. “We need to turn fruit consumption from a routine into an adventure. We need to make it sensual,” Palomo told the Freshness Festival audience. Since 44% of retail fruit purchases are made on impulse, she said, there is a lot of room to increase sales if retailers interact more with in-store shoppers through product placement, display and packaging. See also: Cherry continues to break the Chinese ...

Source: Eastfruit