Vietnam has seen a 70% increase in the export turnover of processed and canned tuna from 2020 to 2024, as reported by the Vietnam Association of Seafood Exporters and Producers (VASEP). Despite instability in fresh and frozen tuna exports, demand for processed and canned tuna is expected to rise due to its convenience and value-added qualities. Tuna products are exported to over 90 markets, with growth in the US, EU, Japan, and Mexico. However, the industry faces challenges such as raw material shortages and new regulations from Decree 37/2024/ND-CP and Decree 38/2024/ND-CP that restrict the export of fish species caught domestically and imported in the same shipment, leading to a decrease in supply and increased administrative sanctions.