The first shipment of fresh Malaysian durian has been exported to China, fetching high prices, with Musang King durian selling for 258 yuan/kg. This is significantly more expensive than Thai and Vietnamese durians, which are sold at much lower prices. The higher cost of Malaysian durians is attributed to natural harvesting methods and high logistics expenses. Despite producing less durian than Thailand and Vietnam, Malaysia is marketing its durians as high-end luxury items, emphasizing their unique quality and taste.