The article highlights the initiation of the 18th edition of Brazil's Fish Week, a campaign aimed at enhancing the nation's fish consumption through the promotion of a wide range of fish species and recipes. Supported by the Ministry of Agriculture, Livestock and Supply, and led by the private sector, this initiative is designed to encourage Brazilians to try new fish dishes and recipes, with a focus on sustainable aquaculture practices. A successful campaign, it has previously seen a significant increase in fish retail sales. Brazil, being one of the world's leading fish producers, stands to benefit both economically and nutritionally from increased consumption, aligning with global goals to reduce malnutrition and hunger by 2030. The article emphasizes the importance of regular fish consumption for a balanced diet and offers tips for buying and preparing fish.