Pasieka bases its sales exclusively on agricultural retail trade. Quality and direct contact with the customer play a key role. Most honeys disappear from the market even before the end of the season. Selling without intermediaries works in practice The farm of Tomasz Majewski from Kańczug shows that even with a small production scale, it is possible to build a stable sales model. The key importance here is agricultural retail trade, which allows selling products directly to the recipients. This solution gives the farmer full control over the price, quality, and relationship with the customer. At the same time, it eliminates the need to cooperate with collection centers or intermediaries. You can read the full article about the farm here: The apiary that does not need intermediaries. Agricultural retail trade provides independence Quality instead of quantity In this production model, quality is paramount. It determines whether customers return and recommend the products further. ...