A team from Wageningen University & Research is working on a Seed Money Project to establish sustainable agricultural chains between Mexico and Europe, focusing on exporting fresh produce to Europe. The project aims to improve product quality, reduce transportation time, and establish a direct sailing route between Mexico and the Netherlands, reducing shipping time from 28 to 12 days. The project is also developing digital training courses for Mexican exporters on post-harvest management to maintain product quality. This initiative is seen as a stepping stone for future projects that will further apply Dutch knowledge and technology in Mexico.