World Avocado Organization launches campaign to educate consumers in India

The World Avocado Organization (WAO) has launched a campaign in India to educate consumers and food companies about the health benefits of regular avocado consumption and how to best use this fruit in various Indian cuisines. South African avocado growers are supporting the campaign as they prepare to enter the Indian market. According to the organization, 2024 follows a successful season in 2023 that resulted in a significant boost in consumption across India. According to Zac Bard, President of the WAO. ““We are delighted to bring the World Avocado Organization promotional campaign to India once again. The campaign in India in 2023 generated a lot of enthusiasm and participation. Avocado consumption across the country has seen a significant boost. We want to continue to build on this momentum. The campaign has been supported by South African avocado growers who have welcomed commercial access to India for avocados earlier this year. Derek Donkin, CEO of the South African Avocado ...