World Avocado Organization triples partnerships with retailers

The World Avocado Organization (WAO) has completed its 30th retailer partnership, partnering with renowned supermarkets in 12 countries and more than 35,000 stores, tripling its support to retailers in the UK and Europe since 2021. “Avocados have captured the taste buds of consumers around the world and the World Avocado Organization is determined to ensure this versatile fruit and its benefits are promoted to inspire buyers to purchase. In addition to expanding to 30 prominent retailers in the UK Kingdom and Europe, WAO supports its retail partners to make consumers aware at the moment of purchase, whether in stores or when they click online. WAO now supports more than 1000 stores throughout the Netherlands, including Plus, Jumbo, Dekamarkt, Hoogvliet and online at Picnic." WAO's tailor-made campaigns for individual markets are strategically designed to establish avocados as a fundamental food choice across Europe. "Denmark leads in avocado consumption with 3 kg per capita and ...