Worldwide blueberry sector encounters major disruption

The global blueberry industry, which has become accustomed over the years to great growth in almost all key parameters, was somewhat surprised when average yields fell for the first time since 2016. The industry is also facing "a significantly disrupted year in which markets are under pressure due to rising costs and inflation." This was revealed during the launch of the 2023 Global State of the Blueberry Industry Report from the International Blueberry Organization (IBO) on August 15. Cort Brazelton, editor-in-chief and co-author of the report: “Without the decline in average yields, there would be 96.3 tonnes more have been harvested. Now the growth comes from young fields reaching full production. Since 2018, the global harvest volume has increased by 77%, while the price has fallen by 11% annually. In the pricing you no longer see the high peaks and values as in the past It remains consistent on average depending on region and market There are notable price declines in Europe, ...