The Spanish fruit and vegetable sector will come together for Fruit Attraction 2021 from October 5 to 7 at IFEMA, Madrid, with over 1500 m2 dedicated to Proexport companies. The event is crucial for facing the increased costs and starting the autumn-winter campaign. Proexport will also recognize sustainability initiatives and online marketing awards. In 2020, Murcia region exports reached 2.6 million tons, valued at 2,843 million euros, with a significant portion exported to Germany and the UK.