Yield breaks 950,000 tons, exports surge, Xin Rongmao Geng Yaxiong details the variety driving force of domestic blueberries

Recently, the 2025 China (International) Blueberry Conference was held in Mile, Yunnan, where Geng Yaxiong, Director of Blueberry Products at Xinrongmao Fruit Industry Technology Group, delivered a keynote speech on the theme of the current situation of China's blueberry production and future development insights for the industry. In the current context of slowing commodity sales, consumers are increasingly inclined to choose products with high cost-effectiveness and high quality-price ratio. Geng Yaxiong pointed out that blueberry sales should not only focus on consumer experience and product quality, but also strictly adhere to the food safety red line to maintain the reputation of the entire industry. Between 2024 and 2025, both the planting area and yield of domestic blueberries showed rapid growth. Data from the Blueberry Special Committee of the China Food and Animal and Plant Products Import and Export Association showed that the national blueberry cultivation area ...