The article highlights the efforts of the Indonesian Ministry of Agriculture, represented by the Directorate General of Plantation, in fostering the growth of high-value plantation commodities and enhancing agricultural competitiveness globally. This was demonstrated through the ministry's support for cinnamon exports by PT Ince Jaya Mandiri (PT IJM), a new export company led by millennial entrepreneur Ince Iksan Kaimuddin. Despite the challenges posed by the COVID-19 pandemic, PT IJM has successfully exported cinnamon and other spices to Thailand, with initial shipments facilitated by the Directorate General of Plantation after their participation in promotional events in Thailand. The exports include A-grade cinnamon from farmers in Kerinci Regency, Jambi, and parts of Kalimantan, showcasing the potential of young entrepreneurs like Ince Iksan in tapping into international markets amidst economic challenges.