The article highlights the increasing global demand for cassava, driven by its industrial use in sectors such as alcohol, textile, and energy production. This demand is expected to expand, with the global cassava starch market projected to reach $66.84 billion by 2026. In Zambia, the crop, now the country's second most popular food after maize, has attracted investment, particularly in energy production and alcohol. However, the sector faces challenges, including low production and productivity, pests and diseases, disorganized marketing, and limited financing and mechanization. The Zambian government is working with partners to address these issues and improve the policy and legislative environment for the cassava industry's growth.