The global tomato market has changed dramatically over the last decade. One of the most noticeable shifts has been the decrease in Spanish tomato exports and the rise of Morocco as a key market player. Unfavorable weather conditions in Spain have adversely affected the export of fresh vegetables and fruits, especially tomatoes, resulting in an 8% decline during the H1-23. This has led to a significant surge in prices.
Spanish tomato exports experienced a notable 34% drop between 2008 and 2022, falling from 957.6 million kilograms (kg) to 629.27 million kg. Despite the decrease in volume, the revenue from these exports increased due to a rise in the average price per kilo. In contrast, Morocco steadily increased its tomato exports, substantially impacting the European market during the 2022/23 season. Diversifying its market, Morocco exported 727,000 metric tons (mt) of tomatoes last season, overcoming challenges like the Tomato brown rugose fruit virus (ToBRFV) and adverse weather conditions. Morocco's tomato exports constituted 2.4% of the country's total exports, with a 35% production increase in 2022/23.
Figure 1: Wholesale prices of fresh tomatoes in Spain
Source: Tridge
Adverse weather conditions in Spain in 2023 have resulted in a tomato shortage, causing prices to soar. For instance, the price of cherry tomatoes surged to USD 2.72/kg, monitored by Tridge in On-the-Ground Update. Between 2008 and 2022, Spanish tomato exports decreased by 34%, while revenue grew as the average price per kg increased from EUR 0.89 to EUR 1.75. Due to heat and delayed seedbeds, tomato growing in Almera has been postponed in the 2023/24 season. This has resulted in rising prices, with prices lowering as output increases. Tomato prices in the center week of November were higher than the previous season's average owing to restricted availability, the end of the European season, and Moroccan tomato production concerns.
Figure 2: Comparison of import/export volume of fresh tomatoes from Spain 2018 to 2022
Source: Tridge, TradeMap
Despite challenges, Morocco saw a 35% increase in tomato exports during the 2022/23 season. However, supply shortages from October to December led to a rise in tomato prices. Interestingly, from Jan-23 to Sep-23, Spain reduced its tomato imports from Morocco by 40.19%, while imports from Portugal increased by 69.24%. The average price of Moroccan tomatoes imported into Spain rose from EUR 0.72 to EUR 1.50/kg.
The decline in Spanish tomato shipments has allowed Morocco to expand its global presence. However, the market dynamics are intricate, influenced by weather, diseases, and pricing trends. Tridge anticipates further growth of Morocco’s presence in the European Union market, making the Spanish farmers' situation more difficult in the upcoming years.