W52 Blueberry Update: Peru's Blueberry Production Plummeted by 33.6% YoY, Zimbabwe Blueberry Industry Thrives, and Global Blueberry Exports Expect a Decline in the 2023/24 Season

Blueberry Production in Peru Declined by 33.6% in Oct-23

In Oct-23, Peru's blueberry production recorded a notable 33.6% year on year (YoY) drop to 49,562 tons due to the adverse effects of the El Niño phenomenon. The National Institute of Statistics and Informatics (INEI) report attributes this decline to concentrated rains, particularly in the northern regions, impacting both external market exports and local agroindustry. La Libertad (-45.0%), Lambayeque (-36.3%), Piura (-29.7%), and Lima (-29.1%) recorded the lowest production figures YoY Despite this, these regions contributed 76.7% to the nation's total production. Conversely, Moquegua (134.0%), Ancash (29.4%), and Ica (6.4%) experienced increased berry production.

Zimbabwe Targets USD 1 Billion Blueberry Industry

Zimbabwe aims to cultivate a thriving blueberry industry, eyeing a USD 1 billion valuation within a decade. The country shipped 7 thousand mt in the 2022/23 season. Experts view blueberries as a key economic diversification strategy, reducing reliance on non-renewable resources. Despite current modest returns of USD 14 to 21 million annually, sustained attention and investment could propel this to USD 1 billion in 10 years.

Ukraine Achieves Remarkable Success in Penetrating the Swiss Berry Market

Ukraine has achieved a significant breakthrough in the challenging Swiss berry market, overcoming stringent regulations and competition. Ukraine made notable strides in 2023, particularly in fresh blueberry exports, witnessing a 16-fold increase to 100 mt. This success is crucial for Ukraine's global expansion in fresh and frozen berries. Ukraine's rapid growth outpaced competitors, surpassing even a major European exporter like Portugal.

Global Blueberry Exports Expected to Experience Historic Decline in 2023/24

The global fresh blueberry market is expected to experience a historic downturn in the 2023/24 season, primarily attributed to a significant reduction in supplies from Peru. Rabobank reports that unseasonably warm winter conditions in Peru, characterized by temperatures significantly exceeding historical averages, have caused delays in harvests, resulting in adverse effects on both yields and export activities. The unexpected downturn contradicts the decade-long growth, highlighting the industry's vulnerability to climate anomalies and the need for adaptive strategies.