Brown Rice Cake Suppliers & Prices in United States — Market Overview 2026
Parent Product
Rice Cakes
HS Code
190410
Last Updated
2026-09-21
Key takeaways for search and sourcing teams
- 5 export partner countries and 5 import partner countries are ranked.
- Latest reference year in this page dataset is 2024.
- Page data last updated on 2026-09-21.
Brown Rice Cake Export Supplier & Manufacturer Intelligence, Price Trends, and Trade Flows in United States
Use Supply Chain Intelligence company profiles and analytics to validate Brown Rice Cake exporter coverage, partner quality, and route priorities in United States.
Annual Export Value, Volume, and Supplier Market Size for Brown Rice Cake in United States (HS Code 190410)
Analyze 3 years of Brown Rice Cake export volume and value in United States to evaluate supplier market growth, seasonality, and trade volatility.
| Year | Volume | Value |
|---|---|---|
| 2024 | 160,577,493 | 554,818,275 USD |
| 2023 | 172,333,525 | 585,078,893 USD |
| 2022 | 180,754,571 | 567,821,972 USD |
Top Destination Markets for Brown Rice Cake Exports from United States (HS Code 190410) in 2024
For 2024, compare export volume and value across the top 5 destination countries for Brown Rice Cake exports from United States.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | Canada | 127,728,655 | 432,041,228 USD |
| 2 | Mexico | 14,156,490 | 54,366,249 USD |
| 3 | Honduras | 2,364,768 | 7,369,856 USD |
| 4 | United Kingdom | 1,920,347 | 7,074,204 USD |
| 5 | Dominican Republic | 1,669,317 | 5,639,897 USD |
Sourcing diagnosis
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Brown Rice Cake Import Buyer Intelligence and Price Signals in United States: Buyers, Demand, and Trade Partners
6 import partner companies are tracked for Brown Rice Cake in United States. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 100.0% of the full transaction dataset.
Sample Import Transaction and Price Records for Brown Rice Cake in United States
2 sampled Brown Rice Cake import transactions in United States provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Brown Rice Cake sampled import transaction unit prices by date in United States: 2025-11-10: 1.50 USD / kg, 2025-11-03: 0.64 USD / kg.
| Date | Reported Product | Unit Price | Exporter | Importer | Origin | |
|---|---|---|---|---|---|---|
| 2025-11-10 | Pre***** **** ******** ** *** ******** ** ******** ** ******* ** ****** ******** ****** ***** **** | 1.50 USD / kg | (-) | (-) | - | |
| 2025-11-03 | CAN****************************************** ********************************************* ********************************************* ******************************************** | 0.64 USD / kg | (-) | (-) | - |
Top Brown Rice Cake Buyers, Importers, and Demand Partners in United States
Review leading buyer profiles and compare them with 6 total import partner companies tracked for Brown Rice Cake in United States. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(United States)
Latest Import Transaction: 2026-08-21
Sales Revenue: USD 10M - 50M
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
(United States)
Latest Import Transaction: 2026-08-21
Employee Size: 11 - 50 Employees
Industries: Others
Value Chain Roles: Trade
(United States)
Latest Import Transaction: 2026-08-21
Employee Size: Over 1000 Employees
Industries: Food ManufacturingFood PackagingFood Services And Drinking PlacesFood Wholesalers
Value Chain Roles: Distribution / Wholesale
(United States)
Latest Import Transaction: 2026-08-21
Industries: Freight Forwarding And IntermodalOthers
Value Chain Roles: LogisticsTrade
(United States)
Latest Import Transaction: 2026-08-21
Industries: Others
Value Chain Roles: Trade
(United States)
Latest Import Transaction: 2026-08-21
Employee Size: 11 - 50 Employees
Sales Revenue: USD 1M - 5M
Industries: Freight Forwarding And Intermodal
Value Chain Roles: LogisticsTrade
See the full picture in Tridge Eye: full price and trade history · 725,009+ company profiles
United States Import Partner Coverage
6 companies
Import partner company count highlights demand-side visibility for Brown Rice Cake in United States.
Use Supply Chain Intelligence analytics and company profiles to identify active Brown Rice Cake importers, distributors, and buyer networks in United States.
Annual Import Value, Volume, and Demand Size for Brown Rice Cake in United States (HS Code 190410)
Track 2 years of Brown Rice Cake import volume and value in United States to assess demand growth and market momentum.
| Year | Volume | Value |
|---|---|---|
| 2024 | 160,804,767 | 537,367,388 USD |
| 2023 | 162,653,115 | 553,894,843 USD |
Top Origin Supplier Countries Supplying Brown Rice Cake to United States (HS Code 190410) in 2024
For 2024, compare import volume and value across the top 5 origin supplier countries supplying Brown Rice Cake to United States.
| Rank | Country | Volume | Value |
|---|---|---|---|
| 1 | Canada | 79,641,928 | 264,629,730 USD |
| 2 | Mexico | 37,854,670 | 134,118,066 USD |
| 3 | Germany | 5,726,049 | 21,962,819 USD |
| 4 | South Korea | 4,242,258 | 17,360,418 USD |
| 5 | Thailand | 7,620,243 | 17,242,884 USD |
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Price data
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Classification
Product TypeProcessed Food
Product FormShelf-stable
Industry PositionPackaged Snack Food (puffed grain product)
Market
Brown rice cakes in the United States are a mainstream shelf-stable snack product positioned as a crisp, low-complexity grain-based alternative often marketed around whole-grain and gluten-free attributes. The U.S. market is supplied by both domestic manufacturers and imported products, with compliance anchored in FDA food safety, importer controls, and labeling requirements. Upstream rice sourcing links to the major U.S. rice regions (South and California), and some U.S. producers explicitly market California-grown rice and on-site popping. A key differentiator for brown rice cake offerings in the U.S. is clean ingredient decks (e.g., brown rice with optional sea salt) alongside sustainability-oriented claims from certain brands.
Market RoleLarge domestic consumer market with domestic manufacturing and imports
Domestic RolePackaged snack and gluten-free bakery/cracker alternative in retail channels
SeasonalityYear-round availability because product is manufactured and shelf-stable.
Specification
Physical Attributes
- Disk-shaped puffed cake formed by puffed rice kernels fused together (no added binder in traditional puffed-cake method)
- Crisp, crunchy texture; crush sensitivity is a common handling concern
Packaging
- Packaged shelf-stable snack format; labeling must comply with U.S. packaged food requirements (identity, ingredient declaration, and Nutrition Facts where applicable)
Supply Chain
Value Chain
- Rice sourcing (often U.S. South and California) → milling to brown rice → moisture adjustment/tempering → heated mold press/puffing → cooling → seasoning (optional) → packaging → ambient distribution
Temperature
- Ambient distribution (no cold chain typically required for plain shelf-stable rice cakes)
Shelf Life
- Quality is sensitive to breakage and package integrity during warehousing and transport
Freight IntensityHigh
Transport ModeMultimodal
Risks
Chemical Contaminants HighInorganic arsenic is a recognized chemical hazard for rice and rice-based products; elevated inorganic arsenic can trigger market-access disruption through buyer specifications, regulatory scrutiny, and California Proposition 65 warning/enforcement exposure for rice-derived products sold in California.Set supplier specifications and verification testing for inorganic arsenic in rice inputs; document hazard evaluation and supplier controls; assess California Proposition 65 exposure/warning applicability for finished products distributed into California.
Logistics MediumBrown rice cakes are crush-sensitive and typically cube-inefficient (bulky relative to value), making them vulnerable to transport damage and freight cost volatility that can erode margins or cause retailer quality complaints.Use protective secondary packaging and palletization standards; monitor damage rates by lane; optimize case pack and cube; consider domestic manufacturing/packing for U.S. retail programs where feasible.
Regulatory Compliance MediumFor imports, failures in FDA Prior Notice, FSVP compliance, or facility registration verification can result in shipment holds/detentions and delayed clearance; labeling noncompliance can lead to misbranding risk.Maintain an import compliance checklist covering facility registration, Prior Notice, FSVP hazard analysis/verification records, and label review against 21 CFR Part 101 before first shipment and after formula changes.
Food Safety MediumUndeclared major allergens (including sesame, effective labeling as a major allergen as of January 1, 2023) in flavored/coated rice cakes or seasoning cross-contact can cause recalls and retailer delisting.Implement allergen control programs (segregation, validated cleaning, label reconciliation); ensure sesame is correctly declared when present and reflected in any 'Contains' statement when used.
Sustainability
- Upstream rice cultivation methane emissions are a material Scope 3 theme for rice-based foods in the U.S. context (tracked within U.S. greenhouse gas inventory reporting for agriculture).
- Water management and irrigation dependency in U.S. rice production regions (South and California) can drive sustainability scrutiny; some U.S. brands market regenerative organic rice sourcing in California.
Standards
- SQF (GFSI-benchmarked) certification
- BRCGS Global Standard Food Safety
- FSSC 22000
FAQ
What is the single biggest trade-disrupting risk for brown rice cakes in the U.S. market?Chemical contaminant risk from inorganic arsenic in rice-based products is a major concern: FDA has published a risk assessment for inorganic arsenic in rice and rice products, and California Proposition 65 listing and safe-harbor frameworks can create warning/enforcement exposure that disrupts retail access if supplier controls and product testing are not managed.
What are the most common FDA-related requirements when importing rice cakes into the United States?For covered imports, FDA generally expects compliant food facility registration (as applicable), electronic Prior Notice before arrival, and an FSVP program where the identified FSVP importer performs risk-based supplier verification to ensure the food is produced with appropriate public health protections and is not adulterated or misbranded.
Does sesame need to be declared on rice cake labels in the United States?Yes. As of January 1, 2023, sesame is a major food allergen in the U.S. and must be declared as an allergen on packaged foods when present as an ingredient or via ingredients made from sesame.
Sources
Other Brown Rice Cake Country Markets for Supplier, Manufacturer, Export, and Price Comparison from United States
Compare Brown Rice Cake supplier coverage, trade flows, and price benchmarks across countries related to United States.
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Related Brown Rice Cake Product Categories
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Parent product: Rice Cakes
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