Raw Materials
Last Updated
2026-04-09
Key takeaways for search and sourcing teams
- Granola Cereals market coverage spans 72 countries.
- 147 exporter companies and 136 importer companies are indexed in the global supply chain intelligence network for this product.
- 1,015 supplier-linked transactions are summarized across the top 20 countries.
- 1 premium suppliers and 0 catalog items are currently listed.
- Wholesale sample entries: 4; farmgate sample entries: 0.
- Latest reference year in this page dataset is 2026.
- Page data last updated on 2026-04-09.
Global Supplier Transactions, Export Activity, and Price Benchmarks for Granola Cereals
Analyze 1,015 supplier-linked transactions across the top 20 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Granola Cereals.
Granola Cereals Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Granola Cereals to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Granola Cereals: Australia (+493.1%), Guatemala (+291.5%), Thailand (+90.5%).
Granola Cereals Country-Level Supplier Transaction and Unit Price Summary
As of 2025-05, benchmark Granola Cereals country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-10, countries with visible Granola Cereals transaction unit prices: United Kingdom (11.04 USD / kg), Thailand (9.85 USD / kg), Costa Rica (6.83 USD / kg), South Africa (5.46 USD / kg), El Salvador (5.40 USD / kg), 13 more countries.
| Country | YoY Change | Transaction Count | 2025-05 | 2025-06 | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | -16.8% | 143 | 5.64 USD / kg (3,676.67 kg) | 15.52 USD / kg (252.58 kg) | 2.50 USD / kg (3,918 kg) | 6.07 USD / kg (1,519.17 kg) | 4.44 USD / kg (18,164.571 kg) | 5.16 USD / kg (172,161.108 kg) | ||||||
| India | +26.5% | 139 | 7.39 USD / kg (800 kg) | 7.12 USD / kg (1,000 kg) | 2.03 USD / kg (-) | 6.03 USD / kg (17,098.08 kg) | 5.26 USD / kg (53,232.84 kg) | 3.76 USD / kg (15,330.94 kg) | ||||||
| Chile | -5.6% | 128 | 2.92 USD / kg (157,197.181 kg) | 2.82 USD / kg (322,276.358 kg) | 2.68 USD / kg (-) | 2.78 USD / kg (301,255.75 kg) | 2.73 USD / kg (222,757.343 kg) | 3.16 USD / kg (11,895.6 kg) | ||||||
| Mexico | -2.7% | 106 | 2.72 USD / kg (11,246 kg) | 4.50 USD / kg (738.7 kg) | 1.30 USD / kg (139,098.402 kg) | 2.89 USD / kg (264,963.176 kg) | 2.49 USD / kg (112,465.921 kg) | 3.44 USD / kg (89,686.936 kg) | ||||||
| South Africa | +19.9% | 73 | 3.36 USD / kg (12.5 kg) | 6.54 USD / kg (50.024 kg) | 4.04 USD / kg (178.07 kg) | 6.27 USD / kg (27.54 kg) | 5.64 USD / kg (1,304.23 kg) | 5.46 USD / kg (413.66 kg) | ||||||
| Germany | +33.1% | 68 | 2.35 USD / kg (24,012 kg) | 3.50 USD / kg (10,569.6 kg) | 4.56 USD / kg (9,129.6 kg) | 3.48 USD / kg (96,495 kg) | 2.71 USD / kg (50,862 kg) | 2.76 USD / kg (12,481.56 kg) | ||||||
| Russia | +54.7% | 34 | - (-) | - (-) | 3.47 USD / kg (783.2 kg) | - (-) | 2.65 USD / kg (7,558.705 kg) | - (-) | ||||||
| Philippines | -2.5% | 27 | 3.10 USD / kg (14,985 kg) | 3.16 USD / kg (3,996 kg) | 3.23 USD / kg (25,974 kg) | 3.24 USD / kg (9,190.8 kg) | 3.24 USD / kg (39,120.84 kg) | 3.19 USD / kg (24,309 kg) | ||||||
| Thailand | +90.5% | 24 | - (-) | - (-) | 5.00 USD / kg (4,015.2 kg) | - (-) | 7.70 USD / kg (10,313.68 kg) | 9.85 USD / kg (2,709.1 kg) | ||||||
| Canada | -27.3% | 19 | 6.14 USD / kg (244.51 kg) | 6.17 USD / kg (122.25 kg) | 5.89 USD / kg (382 kg) | 6.15 USD / kg (122.25 kg) | 1.20 USD / kg (4,650 kg) | 3.63 USD / kg (1,623 kg) |
Granola Cereals Global Supply Chain Coverage
283 companies
147 exporters and 136 importers are mapped for Granola Cereals.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Granola Cereals, benchmark reach, and prioritize outreach by market.
Granola Cereals Export Supplier Intelligence, Trade Flows, and Price Signals
147 exporter companies are mapped in Tridge Supply Chain Intelligence for Granola Cereals. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Granola Cereals Verified Export Suppliers and Premium Partners
1 premium Granola Cereals suppliers include country, industry, and contactability signals to prioritize credible export partners faster.
BIO PLANET S.A.
Poland
Food PackagingBeverage ManufacturingFood WholesalersFood Manufacturing
Become a Premium Supplier to join the Tridge Supply Chain Network and advance your marketing and export channel strategy.
Granola Cereals Top Exporters and Supplier Profiles
Review leading exporter profiles while benchmarking against 147 total exporter companies in the Granola Cereals supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(India)
Latest Export Transaction: 2026-01-27
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingTrade
Exporting Countries: Nepal
Supplying Products: Granola Cereals, Crisp and Cluster Breakfast Cereal, Granola +2
(Poland)
Latest Export Transaction: 2025-12-01
Employee Size: 501 - 1000 Employees
Industries: Beverage ManufacturingFood PackagingFood Manufacturing
Value Chain Roles: TradeDistribution / WholesaleRetailFood Manufacturing
Exporting Countries: Ukraine, Vietnam, Turkiye, United States, Sri Lanka, South Korea
Supplying Products: Granola Cereals, Cereal Bars, Raisins +5
(Costa Rica)
Latest Export Transaction: 2025-10-28
Recently Export Partner Companies: 2
Industries: Food ManufacturingFood WholesalersOnline Retail And Fulfillment
Value Chain Roles: Distribution / WholesaleFood ManufacturingRetail
Exporting Countries: Peru, Jamaica, Guatemala, United States, Panama, Honduras, India, Dominican Republic, Puerto Rico, Nicaragua
Supplying Products: Granola Cereals, Corn Flakes Breakfast Cereal, Crisp and Cluster Breakfast Cereal +5
(El Salvador)
Latest Export Transaction: 2026-01-20
Recently Export Partner Companies: 1
Sales Revenue: USD 10M - 50M
Industries: OthersFood Manufacturing
Value Chain Roles: OthersFood Manufacturing
Exporting Countries: Nicaragua, United States
Supplying Products: Granola Cereals, Corn Flakes Breakfast Cereal, Dried Plantain +5
(Germany)
Latest Export Transaction: 2025-11-16
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Industries: Freight Forwarding And IntermodalOthers
Value Chain Roles: Logistics
(Ecuador)
Latest Export Transaction: 2026-03-08
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Sales Revenue: USD 1M - 5M
Industries: Food Manufacturing
Value Chain Roles: Food ManufacturingDistribution / Wholesale
Exporting Countries: United States, Australia
Supplying Products: Granola Cereals, Rice Cakes, Grain Crackers +5
Granola Cereals Global Exporter Coverage
147 companies
Exporter company count is a key signal for Granola Cereals supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Granola Cereals opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Granola Cereals Import Buyer Intelligence, Demand Signals, and Price Benchmarks
136 importer companies are mapped for Granola Cereals demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Granola Cereals Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 136 total importer companies tracked for Granola Cereals. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(Philippines)
Latest Import Transaction: 2025-11-11
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(Hong Kong)
Latest Import Transaction: 2025-11-01
Recently Import Partner Companies: 1
Employee Size: 101 - 500 Employees
Industries: Food WholesalersOthers
Value Chain Roles: -
(Uzbekistan)
Latest Import Transaction: 2025-10-08
Recently Import Partner Companies: 1
Industries: OthersFood Wholesalers
Value Chain Roles: -
(United States)
Latest Import Transaction: 2025-08-08
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(Philippines)
Latest Import Transaction: 2025-11-19
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(United States)
Latest Import Transaction: 2026-01-31
Recently Import Partner Companies: 1
Employee Size: 1 - 10 Employees
Sales Revenue: USD 5M - 10M
Industries: Food ManufacturingFood Wholesalers
Value Chain Roles: -
Global Importer Coverage
136 companies
Importer company count highlights the current depth of demand-side visibility for Granola Cereals.
Use Supply Chain Intelligence analytics and company profiles to identify active Granola Cereals buyers, compare partner density by country, and refine GTM priorities.
Global Wholesale Supplier Price Trends by Country for Granola Cereals
Granola Cereals Monthly Wholesale Supplier Price Summary by Country
Monthly Granola Cereals wholesale unit-price benchmarks by country for export and sourcing decisions.
Granola Cereals Wholesale Price Competitiveness by Major Exporting Countries
Compare Granola Cereals wholesale price ranges and YoY changes across the top 2 exporting countries to benchmark supplier price competitiveness.
Latest Granola Cereals Wholesale Export Price Updates
Use the latest 4 Granola Cereals wholesale updates to validate current export price points and origin-level supplier changes.
| Date | Entry Name | Unit Price (USD) | |
|---|---|---|---|
| 2026-03-01 | Пла****** ********** * ******* ***** *** ***** ****** * ******* **** | 0.75 USD / kg | |
| 2026-03-01 | Mue********** *** * * ************ ****** ******* ******* **** | 10.78 USD / kg | |
| 2025-12-01 | Вів**** ***** ** ** ******* ********** * ******* **** | 0.45 USD / kg | |
| 2025-09-01 | Mue********** *** * * ************ ******* ******* | 9.70 USD / kg |
Classification
Product TypeProcessed Food
Product FormShelf-stable (Ambient)
Industry PositionPackaged Consumer Food (Ready-to-eat cereal)
Market
Granola cereals are globally traded, shelf-stable ready-to-eat cereal products typically made from toasted/baked cereal flakes (commonly oats) combined with sweeteners, oils, and inclusions such as nuts, seeds, and dried fruit. Manufacturing is widely distributed across North America and Europe with meaningful production also in Oceania and parts of East Asia, and trade frequently occurs as branded retail goods and private-label contracts. Market dynamics are shaped by input-cost volatility (grains, nuts, dried fruit, edible oils), brand/retail competition, and shifting consumer preferences toward lower sugar, higher protein, and “clean-label” formulations. Cross-border movement can be disrupted quickly by food-safety incidents (notably pathogens in low-moisture foods) and by regulatory differences in allergen labeling, fortification, and nutrition/health claims.
Market GrowthMixed (medium-term outlook)Premium and functional segments expand while value segments track consumer purchasing power and input-cost cycles.
Major Producing Countries
- United StatesLarge-scale manufacturing base for ready-to-eat cereals and granola products; production supports both domestic demand and export/private-label supply.
- United KingdomNotable manufacturer and exporter of breakfast cereals, including granola and muesli-style products, serving European and overseas markets.
- GermanySignificant producer of cereal-based foods and private-label breakfast cereals within European supply networks.
- CanadaManufacturing base linked to strong grain supply chains (notably oats) and North American retail demand.
- AustraliaRegional manufacturing and export presence in shelf-stable cereal products across Oceania and parts of Asia.
Major Exporting Countries
- United StatesExports branded and private-label shelf-stable cereal products; trade performance is sensitive to recalls and regulatory actions.
- United KingdomExports granola and cereal products into European and non-European markets; private-label supply is common.
- GermanyExports cereal preparations through intra-European trade and wider global channels, often via retail and distributor networks.
- NetherlandsActs as an EU trade and distribution hub for packaged foods, including shelf-stable cereals, supported by port and re-export logistics.
Major Importing Countries
- United StatesLarge consumer market with both domestic production and imports for brand variety and private-label sourcing.
- GermanyLarge European consumer market and intra-EU trade participant for breakfast cereals.
- United KingdomMajor consumer market with imports complementing domestic production for category variety and price points.
- JapanHigh-specification retail market importing packaged foods where compliance and labeling precision are critical.
- South KoreaGrowing packaged cereal consumption base with imports supporting premium and functional segments.
Specification
Major VarietiesClassic oat-based granola (clusters), Muesli-style (less clustered, more flake-forward), Low/No added sugar granola, High-protein granola, Gluten-free (certified) granola, Organic granola
Physical Attributes
- Uniform toast/bake color and aroma without scorching
- Cluster integrity appropriate to pack format (minimized fines unless specified)
- Even distribution of inclusions (nuts, seeds, dried fruit) without segregation
- Low visible foreign matter and controlled dusting/powdering
Compositional Metrics
- Low moisture / low water activity targets to maintain crispness and inhibit microbial growth
- Fat quality/oxidation controls for nut/seed-rich formulas (e.g., peroxide value or rancidity checks as buyer-specified)
- Nutritional specifications often include sugar, fiber, protein, sodium targets aligned to destination-market labeling
Grades
- Buyer-specific specification-based grading (moisture, inclusion percentage, defect/foreign matter limits, allergen controls)
Packaging
- Retail: stand-up pouches or cartons with inner barrier bag (often recloseable features for moisture control)
- Foodservice/industrial: multiwall bags or lined cartons for bulk packs
- Barrier packaging selected to limit oxygen and moisture ingress, especially for high-fat formulations
ProcessingLow-moisture product category where pathogens can persist if introduced (requires strong preventive controls)Quality is sensitive to oxygen exposure (rancidity) and moisture pickup (loss of crispness, clumping)Allergen management is critical due to frequent use of nuts, seeds, dairy inclusions, and gluten-containing cereals
Supply Chain
Value Chain
- Ingredient sourcing (cereals, sweeteners, edible oils, inclusions) -> incoming inspection and storage segregation (allergens) -> batching and mixing -> baking/toasting -> cooling -> inclusion addition (if post-bake) -> foreign-body control (sieving/metal detection) -> packaging (barrier materials; sometimes nitrogen flush) -> ambient shipping -> retail/foodservice distribution
Demand Drivers
- Convenience and portability (breakfast and snack occasions)
- Health and wellness positioning (whole grain, fiber, protein-forward claims where permitted)
- Product differentiation via flavors, inclusions, and texture (clustered vs. loose blends)
- Private-label expansion and retailer-led value propositions in many markets
Temperature
- Ambient logistics are typical, but temperature and humidity control during storage reduce quality loss (rancidity and moisture pickup).
Atmosphere Control
- Oxygen management (barrier films and, in some supply chains, nitrogen flushing) can slow oxidative rancidity for nut/seed-rich formulations.
Shelf Life
- Shelf life is typically measured in months and is primarily limited by oxidative rancidity (fat-containing ingredients) and moisture ingress after packing or after opening.
Risks
Food Safety HighGranola cereals are low-moisture foods where pathogens such as Salmonella can persist if introduced, and contamination events can trigger rapid multi-market recalls, import detentions, and long-lasting brand damage. Because products are often consumed without a kill step by the consumer, preventive controls, environmental monitoring, and supplier assurance are critical to maintain market access.Implement HACCP-based preventive controls with robust environmental monitoring, validated sanitation, strict ingredient approval (especially inclusions), and strong foreign-body and allergen control programs aligned to destination-market requirements.
Input Price Volatility MediumCosts and availability of major inputs (cereal grains such as oats, nuts and seeds, dried fruit, and edible oils) are exposed to weather shocks, crop disease, and global commodity cycles. Volatility can drive reformulation, pack-size changes, and margin compression, and can affect contract fulfillment for private-label supply.Diversify approved suppliers and origins, use forward purchasing/hedging where feasible, qualify reformulation pathways in advance, and maintain transparent contractual pass-through mechanisms with key customers.
Allergen Management MediumGranola frequently contains allergens (tree nuts, peanuts, sesame, wheat/gluten, milk-derived ingredients), and cross-contact can occur in shared facilities. Allergen incidents can lead to recalls and regulatory enforcement, with high reputational and legal exposure.Use validated allergen segregation and cleaning, dedicated scheduling, label verification controls, and periodic analytical verification; align precautionary allergen labeling to local regulatory expectations.
Regulatory Compliance MediumNutrition labeling rules, fortification allowances, additive permissions, and health-claim regulations differ across markets. Non-compliance can block shipments or require relabeling and rework, especially for products positioned as functional (high-protein, low-sugar, fiber claims).Maintain a jurisdiction-by-jurisdiction regulatory matrix for labels and formulations; validate claims, fortification, and additive use against Codex guidance and destination-market law before production.
Sustainability Due Diligence MediumWhere formulations include higher-risk commodities (e.g., palm oil, cocoa), regulatory and buyer requirements for deforestation-free sourcing, traceability, and social due diligence can tighten, raising compliance costs and creating market-access barriers for non-compliant supply chains.Adopt supplier traceability, require credible certification/verification where appropriate (e.g., palm oil programs), and maintain auditable due-diligence documentation for high-risk ingredients.
Logistics LowAlthough shelf-stable, granola trade is still exposed to port congestion, freight-rate swings, and packaging damage risks (compression, seal failures leading to staling). Disruptions can reduce on-shelf availability and increase write-offs.Use robust case/pallet specifications, conduct seal integrity and transit testing for pack formats, and maintain multi-route logistics options with safety stock for priority markets.
Sustainability
- Deforestation and land-use change risk in ingredient supply chains when formulations include palm oil or cocoa-derived ingredients; buyers may require third-party certification or traceability programs.
- Packaging waste and recyclability constraints for multi-layer barrier materials used to protect against oxygen/moisture; extended producer responsibility (EPR) rules can affect costs and pack formats.
- Climate-driven yield variability for key inputs (oats, nuts, dried fruit) increasing price volatility and reformulation pressure.
Labor & Social
- When chocolate/cocoa ingredients are used, granola products can inherit cocoa-sector labor risks (including child labor concerns) that drive due-diligence and traceability requirements.
- Migrant and seasonal labor risks may arise in upstream agricultural inputs (e.g., nuts and dried fruit supply chains), increasing buyer scrutiny of social compliance programs.
FAQ
What is the biggest global trade risk for granola cereals?Food-safety incidents are the most disruptive risk: granola is a low-moisture ready-to-eat product, and contamination events (notably involving Salmonella) can trigger rapid recalls and import detentions across multiple markets. Preventive controls and hygiene programs aligned to Codex principles and major certification schemes (e.g., HACCP-based systems) are commonly used to reduce this risk.
Why do granola cereals face strong allergen-related scrutiny in international markets?Many granola products contain common allergens such as nuts, sesame, gluten-containing cereals, and sometimes dairy-derived inclusions, and cross-contact can occur in shared facilities. Because labeling and allergen management expectations differ by market, exporters typically rely on strict segregation/cleaning controls and careful label verification to maintain compliance.
Which sustainability issues can affect granola cereal supply chains?Sustainability risks often come from specific ingredients rather than the cereal format itself: formulations that use palm oil or cocoa-related ingredients may face deforestation and social due-diligence requirements, while packaging choices can be affected by recyclability rules and EPR policies. Companies commonly respond by improving traceability and using recognized verification programs where applicable.
Sources
Granola Cereals Country Coverage for Suppliers, Export Flows, and Prices
Explore country-level Granola Cereals market pages for supplier coverage, trade flows, and price benchmarks.
All country market pages: United Arab Emirates, Argentina, Australia, Bangladesh, Belgium, Brunei, Bolivia, Brazil, Bhutan, Belarus, Belize, Canada, Democratic Republic of the Congo, Switzerland, Chile, China, Colombia, Costa Rica, Cuba, Germany, Dominican Republic, Ecuador, Spain, Ethiopia, France, United Kingdom, Georgia, Guatemala, Guyana, Honduras, Israel, India, Italy, Jamaica, South Korea, Kuwait, Kazakhstan, Sri Lanka, Liberia, Lesotho, Latvia, Myanmar [Burma], Maldives, Malawi, Mexico, Malaysia, Nicaragua, Netherlands, Panama, Peru, Philippines, Poland, Paraguay, Russia, Saudi Arabia, Singapore, Senegal, El Salvador, Thailand, Tajikistan, Turkmenistan, Turkiye, Trinidad and Tobago, Taiwan, Ukraine, Uganda, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, South Africa
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