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Rice Cakes United States Market Overview 2026

Sub Product
Brown Rice Cake, Classic White Rice Cake, Flavored Rice Cake, Gluten-Free Rice Cake, +5
Raw Materials
Rice Flour, Salt
HS Code
190590
Last Updated
2026-05-21
Key takeaways for search and sourcing teams
  • United States Rice Cakes market intelligence page includes 0 premium suppliers & manufacturers.
  • 5 sampled export transactions for United States are summarized.
  • 393 export partner companies (including manufacturers) and 36 import partner companies are mapped for Rice Cakes in United States.
  • Wholesale sample entries: 0; farmgate sample entries: 0.
  • 5 export partner countries and 5 import partner countries are ranked.
  • Latest reference year in this page dataset is 2024.
  • Page data last updated on 2026-05-21.

Rice Cakes Export Supplier & Manufacturer Intelligence, Price Trends, and Trade Flows in United States

393 export partner companies are tracked for Rice Cakes in United States. Use Supply Chain Intelligence company profiles and analytics to validate exporter coverage, partner quality, and route priorities.
Explore Rice Cakes export intelligence in United States, including 5 sampled supplier transactions, monthly unit-price ranges, and partner-country trade flow patterns for HS Code 190590.
Scatter points are sampled from 13.3% of the full transaction dataset.

Sample Export Supplier & Manufacturer Transaction Records for Rice Cakes in United States

5 sampled Rice Cakes transactions in United States include date, origin, and partner-country context to benchmark export prices and supplier trading patterns.
Rice Cakes sampled transaction unit prices by date in United States: 2026-02-26: 1.19 USD / kg, 2026-02-26: 1.02 USD / kg, 2026-02-12: 2.41 USD / kg, 2026-02-12: 2.60 USD / kg, 2026-02-10: 10.65 USD / kg.
DateReported ProductUnit PriceExporterImporter 
2026-02-26ORG**** **** **** ***** ***** ******* ********* ****** ******1.19 USD / kg (United States) (Philippines)
2026-02-26ORG**** **** **** ***** ****** ******* ********* ****** ******1.02 USD / kg (United States) (Philippines)
2026-02-12FRE** **** **************** *****2.41 USD / kg (United States) (United States)
2026-02-12RIC* ****2.60 USD / kg (United States) (United States)
2026-02-10SNA*** ****** ** ***** ******* ********** *** ***** ******** ****** ******10.65 USD / kg (United States) (Costa Rica)

Top Rice Cakes Export Suppliers, Manufacturers, and Companies in United States

Review leading exporter profiles and benchmark them against 393 total export partner companies tracked for Rice Cakes in United States. Use Supply Chain Intelligence company profiles and analytics to shortlist sourcing and export partners faster.
(United States)
Latest Export Transaction: 2026-04-20
Industries: Others
Value Chain Roles: Trade
(United States)
Latest Export Transaction: 2026-04-20
Industries: Others
Value Chain Roles: Trade
(United States)
Latest Export Transaction: 2026-04-20
Value Chain Roles: Distribution / WholesaleTrade
(United States)
Latest Export Transaction: 2026-04-20
Value Chain Roles: Distribution / WholesaleTrade
(United States)
Latest Export Transaction: 2026-04-20
Industries: Others
Value Chain Roles: Distribution / WholesaleTrade
(United States)
Latest Export Transaction: 2026-04-20
Industries: Others
Value Chain Roles: Distribution / Wholesale
United States Export Partner Coverage
393 companies
Total export partner company count is a core signal of United States export network depth for Rice Cakes.
Exporters and importers can open Supply Chain Intelligence company profiles and analytics to assess Rice Cakes partner concentration, capacity signals, and trade relevance in United States.

Annual Export Value, Volume, and Supplier Market Size for Rice Cakes in United States (HS Code 190590)

Analyze 3 years of Rice Cakes export volume and value in United States to evaluate supplier market growth, seasonality, and trade volatility.
YearVolumeValue
2024606,234,4952,171,125,762 USD
2023592,584,2912,161,508,243 USD
2022585,557,5802,059,775,334 USD

Top Destination Markets for Rice Cakes Exports from United States (HS Code 190590) in 2024

For 2024, compare export volume and value across the top 5 destination countries for Rice Cakes exports from United States.
RankCountryVolumeValue
1Canada367,635,1101,327,189,335 USD
2Mexico86,588,426278,247,821 USD
3Australia12,131,34741,703,077 USD
4Japan12,971,46039,634,852 USD
5United Kingdom10,812,03838,571,155 USD

Rice Cakes Import Buyer Intelligence and Price Signals in United States: Buyers, Demand, and Trade Partners

36 import partner companies are tracked for Rice Cakes in United States. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to analyze buyer demand, partner density, and downstream channels.
Scatter points are sampled from 4.0% of the full transaction dataset.

Sample Import Transaction and Price Records for Rice Cakes in United States

5 sampled Rice Cakes import transactions in United States provide date, origin, and trade-country context to benchmark price levels and demand-side trading patterns.
Rice Cakes sampled import transaction unit prices by date in United States: 2026-04-30: 1.87 USD / kg, 2026-04-28: 1.54 USD / kg, 2026-04-25: 3.09 USD / kg, 2026-04-19: 2.97 USD / kg, 2026-04-10: 1.65 USD / kg.
DateReported ProductUnit PriceExporterImporterOrigin 
2026-04-30STE**** **** **** **** ******** ************ *******1.87 USD / kg (-) (-)-
2026-04-28STE**** **** ********* **** *** ********1.54 USD / kg (-) (-)-
2026-04-25PUF*** **** *****3.09 USD / kg (-) (-)-
2026-04-19STE**** ******** **** **** ********************2.97 USD / kg (-) (-)-
2026-04-10BAN** ***** ******* ** **** * *** ******************************** ************** *********1.65 USD / kg (-) (-)-

Top Rice Cakes Buyers, Importers, and Demand Partners in United States

Review leading buyer profiles and compare them with 36 total import partner companies tracked for Rice Cakes in United States. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate demand-side partner fit.
(United States)
Latest Import Transaction: 2026-04-20
Industries: Others
Value Chain Roles: Distribution / Wholesale
(United States)
Latest Import Transaction: 2026-04-20
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Industries: Grocery StoresOthers
Value Chain Roles: OthersRetail
(United States)
Latest Import Transaction: 2026-04-20
Employee Size: 51 - 100 Employees
Sales Revenue: USD 5M - 10M
Industries: Beverage ManufacturingOthers
Value Chain Roles: Food ManufacturingOthers
(United States)
Latest Import Transaction: 2026-04-20
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
(United States)
Latest Import Transaction: 2026-04-20
Employee Size: Over 1000 Employees
Sales Revenue: USD Over 1B
Value Chain Roles: Distribution / Wholesale
(United States)
Latest Import Transaction: 2026-04-20
Industries: Brokers And Trade Agencies
Value Chain Roles: Trade
United States Import Partner Coverage
36 companies
Import partner company count highlights demand-side visibility for Rice Cakes in United States.
Use Supply Chain Intelligence analytics and company profiles to identify active Rice Cakes importers, distributors, and buyer networks in United States.

Annual Import Value, Volume, and Demand Size for Rice Cakes in United States (HS Code 190590)

Track 3 years of Rice Cakes import volume and value in United States to assess demand growth and market momentum.
YearVolumeValue
20241,702,306,5297,829,826,046 USD
20231,578,169,0467,085,368,915 USD
20221,532,464,6576,477,528,831 USD

Top Origin Supplier Countries Supplying Rice Cakes to United States (HS Code 190590) in 2024

For 2024, compare import volume and value across the top 5 origin supplier countries supplying Rice Cakes to United States.
RankCountryVolumeValue
1Canada817,358,2534,171,982,561 USD
2Mexico426,163,3231,359,911,788 USD
3Italy48,209,423312,910,176 USD
4France36,491,647239,143,498 USD
5India54,600,946162,928,092 USD

Classification

Product TypeProcessed Food
Product FormShelf-stable (Ambient)
Industry PositionPackaged Snack Food

Market

In the United States, rice cakes are primarily sold as shelf-stable puffed rice snack cakes positioned around gluten-free and whole-grain snacking, with a wide range of savory and sweet flavors. The market includes large mainstream brands (e.g., Quaker) alongside organic/natural-focused producers (e.g., Lundberg Family Farms) and chocolate-coated variants (e.g., Element Snacks). U.S. retail supply is supported by domestic manufacturing and distribution, with upstream rice sourcing tied to major U.S. rice-producing regions (e.g., Arkansas/Delta and California’s Sacramento Valley). The most trade-disruptive compliance risk is food allergen mislabeling in flavored/coated products, which has repeatedly triggered FDA-posted recalls for rice-cake items.
Market RoleLarge domestic consumer market with significant domestic manufacturing; imports supplement assortment and price points
Domestic RoleMainstream packaged snack category; frequently marketed as gluten-free and whole-grain, with organic/regenerative positioning in the natural channel
SeasonalityYear-round retail availability typical for ambient-stable packaged snack products.

Specification

Primary VarietyWhole grain brown rice-based puffed rice cakes
Secondary Variety
  • Flavored rice cakes (e.g., apple cinnamon, caramel, cheddar, chocolate)
  • Mini rice cake bites
  • Organic wild-rice or mixed-grain rice cake variants
  • Chocolate-topped/coated rice cake variants
Physical Attributes
  • Low-density, low-moisture puffed discs bonded by heat and pressure (crush/breakage sensitive in distribution).
  • Crisp texture; plain and lightly salted bases commonly used as carriers for toppings.
Compositional Metrics
  • Gluten-free claims are common in U.S. retail rice cake SKUs.
  • Certifications used in U.S. market positioning can include USDA Organic, certified gluten-free, and kosher (brand/SKU dependent).
Packaging
  • Stacked cakes sold in sleeves/wrap suitable for ambient retail display.
  • Bagged mini rice cake bites and coated variants (brand dependent).

Supply Chain

Value Chain
  • Rice sourcing (domestic or imported) → milling/conditioning → puffing/expansion in mold under heat and pressure → drying/cooling → seasoning and/or coating → metal detection/packaging → ambient distribution to retail and e-commerce channels
Temperature
  • Ambient distribution is typical; moisture control is critical to preserve crispness.
  • Coated/chocolate-topped variants add heat sensitivity (risk of coating deformation in hot storage/transport).
Shelf Life
  • Low-moisture structure supports shelf stability; quality degradation risk is primarily moisture ingress leading to loss of crispness.
Freight IntensityHigh
Transport ModeMultimodal

Risks

Food Safety HighUndeclared allergens in flavored/coated rice cakes (e.g., milk or peanut residues) can trigger recalls, retailer delisting, liability exposure, and shipment disruption; FDA-posted recall announcements include rice-cake products with undeclared milk and undeclared peanut allergen issues.Implement strict allergen changeover controls, label verification at start-up and during runs, and pre-release label/allergen QA checks aligned to U.S. major allergen requirements (including sesame where applicable).
Regulatory Compliance MediumImported rice cakes must clear FDA/CBP processes; inadequate Prior Notice, missing facility registration information, or weak FSVP supplier verification can lead to port delays, holds, or refusal.Use a standardized pre-shipment compliance checklist (Prior Notice, facility registration status, FSVP records, and English label review) and retain records for rapid response during FDA entry review.
Contaminants MediumRice and rice-based products can be a focus of contaminant monitoring (e.g., inorganic arsenic risk assessment work by FDA); adverse findings can drive enforcement actions or customer specification failures.Adopt a rice-ingredient contaminant monitoring plan (supplier COAs plus periodic verification testing) aligned to customer specifications and FDA risk/monitoring priorities.
Logistics MediumRice cakes are low-density and easily crushed; damage, humidity exposure, and freight volatility can increase shrink and erode margin, especially for coated variants sensitive to heat.Specify protective secondary packaging and palletization standards, control warehouse humidity, and use temperature-managed storage/transport for heat-sensitive coated SKUs when required.
Climate LowUpstream rice supply is exposed to water availability and climate variability in key U.S. rice regions (e.g., drought constraints historically affecting California rice plantings), which can tighten input supply for rice-based snack manufacturing.Diversify rice ingredient sourcing across U.S. regions and qualified import origins; maintain approved alternates for rice types used in key SKUs.
Sustainability
  • Upstream rice cultivation is a methane (CH4) emissions source within U.S. agriculture inventories; sustainability programs may scrutinize rice cultivation practices and water management.
  • Brand-led sustainability positioning includes organic and Regenerative Organic Certified® rice sourcing narratives (soil health, water management, social fairness pillars).
Labor & Social
  • Certified sourcing programs marketed in the U.S. natural channel may include social fairness/worker well-being pillars (program and supplier dependent).
Standards
  • BRCGS
  • SQF
  • FSSC 22000
  • IFS

FAQ

What is the biggest compliance risk for rice cakes sold in the U.S.?Undeclared allergens are a recurring deal-breaker risk in flavored or coated rice cakes and mini rice cake bites. FDA-posted recall announcements for rice-cake products have cited undeclared milk and undeclared peanut allergen issues, and U.S. law requires major allergens (including sesame) to be declared when present.
What are the key FDA import steps to bring rice cakes into the United States?For FDA-regulated foods, importers typically need to submit FDA Prior Notice before arrival, ensure applicable facilities are registered with FDA, and—when subject to FSMA—maintain an FSVP that verifies foreign suppliers are producing food to U.S. safety standards and that products are not misbranded with respect to allergen labeling.
Are there contaminant concerns specific to rice-based snacks like rice cakes?Yes. FDA has published a risk assessment on inorganic arsenic in rice and products that contain rice and continues contaminant monitoring work in this area. Importers and brand owners often manage this through supplier specifications, COAs, and periodic verification testing.

Sources

Other Rice Cakes Country Markets for Supplier, Manufacturer, Export, and Price Comparison from United States

Compare Rice Cakes supplier coverage, trade flows, and price benchmarks across countries related to United States.

Related Rice Cakes Product Categories

Browse parent, sub, derived, and raw-material product market pages related to Rice Cakes.
Raw materials: Rice Flour, Salt
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