29% of Spaniards have reduced or eliminated red meat from their diet in the last year

A recent study at the Food 4 Future -FoodTech Expo in Spain, as reported by Lantern, has revealed a notable shift in the country's food consumption habits. The research indicates a significant decrease in red meat consumption, with 29% of Spaniards reducing or eliminating it from their diet over the past year. There's also been a surge in the purchase of vegan products, with an increase of 1.5 kilograms per person. Additionally, the demand for alternative ingredients is on the rise, especially in vegetable drinks. The trend is sparking changes within the food industry, with a growing emphasis on sustainable packaging, technology, and environmental impact. Consumers are increasingly prioritizing sustainability over price, and companies are responding by adopting customer-centric strategies and leveraging technologies like artificial intelligence, automation, and blockchain to improve the consumer experience and shift towards more efficient, competitive, and sustainable models.