Kim Lewers, a Research Plant Geneticist at USDA-ARS, has made significant strides in strawberry cultivation by developing new cultivars that enhance the fruit's quality, yield, and disease resistance. The early-season 'Lumina' is noted for its glossy look, early yield, and resistance to disease, with a release and patent planned for 2023. Midseason varieties like 'Flavorfest' and 'Keepsake' offer large fruit, disease resistance, and high yield, while the late-season 'Cordial' is celebrated for its large berries, high yield, and distinctive flavor. These innovations aim to prolong the strawberry season and offer growers more robust and attractive fruit options.