The article highlights the resilience of Turkey's dried fruit sector during the COVID-19 pandemic, with exports reaching $605 million in the first half of the year. Despite a 41% drop in exports in April, the dried fruit industry saw a 1% increase in value and a 1% rise in the UK market. The Aegean Dry Fruits and Products Exporters' Association is working to increase quality and efficiency through the URGE project, and has organized a virtual sectoral trade mission to the United Arab Emirates. The article emphasizes the importance of digitalization in business survival and the advantages of the new value added focused agricultural policy, including the Digital Agriculture Market (DITAP) and a forthcoming virtual food sector fair.