7 out of 10 prefer Norwegian vegetables

Published 2022년 3월 31일

Tridge summary

The Information Office for Fruit and Vegetables in Norway has reported an increase in the value of fruit and vegetables since the pandemic began, compared to 2019. The per capita volume of fresh fruit and vegetables has remained stable over the past decade, with a five percent increase in fresh vegetables and a five percent decrease in fruits and berries. Oranges, plums, and Norwegian cucumbers saw the largest increases in volume. The total value of Norwegian groceries' fruit and vegetables is NOK 25.9 billion. The consumer survey found that 74 percent of the population prefers short-distance food and Norwegian-produced vegetables. The article also discusses strategies to increase fruit and vegetable consumption among young people, including price adjustments and marketing efforts.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

On Wednesday 30 March, the Information Office for Fruit and Vegetables presented consumer preferences and the latest volume and value figures in the vegetable market in Norway. - We have had a pandemic, and sales of fruit and vegetables have been strongly affected by it. The corona pandemic has affected the value of fruit and vegetables, but if we compare the figures with 2019, the year before the corona, we see an increase in value, says head of analysis Tore Angelsen in the Information Office for Fruit and Vegetables (OFG) in a press release. - The development in volume of fresh fruit and vegetables calculated per capita has been stable over the last ten years. Fruits and berries have decreased slightly in volume: down five percent, while fresh vegetables have increased by five percent, says Tore Angelsen. Oranges are the fruit that has had the largest increase in volume from 2020 to 2021 with approx. 2600 tons. Plums are strongly affected by the Norwegian season, and Norwegian ...

Source: Bondebladet