The Vietnam Association of Seafood Exporters and Producers (VASEP) has identified the UK market as a potential opportunity for Vietnamese pangasius exports, especially in the context of the ongoing Russia-Ukraine conflict and the impact on white fish imports. Despite initial challenges, with the Free Trade Agreement between Vietnam and the UK officially in effect, VASEP anticipates a significant increase in pangasius exports to the UK, given the potential rise in seafood material prices due to the conflict. Consequently, Vietnamese pangasius enterprises are encouraged to promote their products to the UK market, providing an opportunity to offset the price hike and offer alternative solutions to British importers.