A new report highlights the potential of seaweed aquaculture in New Zealand, a country with under-developed but growing sector. The report emphasizes the need to identify unique native species and develop them into high-value products and services to enhance economic, environmental, social, and cultural benefits. The sector could generate local jobs and contribute to a low emissions economy by adopting a 'blue economy' approach. The report calls for strong leadership, regulation, and collaboration with stakeholders to establish a Seaweed Sector Framework and position New Zealand as a global leader in seaweed aquaculture.