A tour of the South African blueberry season

Fresh Blueberry
Sustainability & Environmental Impact
Market & Price Trends
Published Feb 22, 2024

Tridge summary

The 2023/24 South African blueberry season has been delayed due to a wet winter, causing uncertainties around yield forecasts. However, the quality of the product remains high and the global shortage of blueberries has increased demand and prices, benefiting South African producers. Domestic demand for blueberries is also rising, with a 10-20% increase in consumption at various retail levels. South Africa is also seeking access to the Indian and Canadian markets, and sees China as an attractive prospect. Despite challenges, the South African blueberry sector remains committed to delivering quality products and succeeding in the global market.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The 2023/24 South African blueberry season is currently underway. A prolonged and wet winter, particularly in the Western Cape, has caused a delay in the season's harvest, creating uncertainties around yield forecasts. According to Brent Walsh, CEO of Berries ZA, forecasting has been a difficult task due to the unpredictability surrounding delayed ripening. "If you look at our northern territories, where blueberries are produced, we have a shortage because they have now closed their season and we are looking at an average of about 15% shortage in the production of our northern territories, but we are still to see the final yields coming out of the Western Cape, where most of our production is located," says Brent. Despite the difficulties, there is optimism about the quality of the product, and forecasts point to a reduction in the initial export estimate of 25,000 tons. South Africa Export Volume History The global shortage of blueberries, especially Peruvian ones, is one of the ...
Source: MXfruit
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