Sales of meat and dairy substitutes in the Netherlands are declining after years of growth

The growth in sales of dairy substitutes virtually came to a standstill. One reason why plant-based alternatives are sold less often, according to the bank, is the decline in purchasing power. In addition, there is a group of consumers 'who will not soon buy meat substitutes again, because taste and structure do not always meet expectations.' In order to appeal to more new consumers and to stimulate repeat purchases, 'innovation in taste and texture is important'. The government wants the share of animal proteins in consumers' diets to decrease from 60 percent now to 50 percent in 2030. 'That is quite a challenge. In recent years, it has proven difficult to reduce meat ...