Tridge summary
The Brazilian Association of Animal Protein (ABPA) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil) have launched the international brand 'Brazilian Duck' to increase exports of duck meat. The brand will be managed by ABPA and will focus on values such as credibility, sustainability, sophistication, and excellence, targeting Asia and the Middle East. In 2020, Brazil exported 4 thousand tons of duck meat, earning US$ 10.5 million, a 26.55% increase from the previous year.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
The Brazilian Association of Animal Protein (ABPA) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil) today launched Brazilian Duck, an international brand in the duck meat export sector produced in Brazil. The new international brand under ABPA's management will seek to increase exports in the segment, which has increased its presence on the agenda of animal protein shipments in recent years. With this objective, the expertise accumulated with the consolidated international brands under ABPA's management – Brazilian Chicken, Brazilian Pork, Brazilian Egg and Brazilian Breeders – will serve as a basis for the strategic foundations of the new brand, in addition to supporting – with synergies of actions – the strengthening of this high value-added niche of Brazilian poultry exports. In its strategy, Brazilian Duck will strengthen brand values such as credibility, sustainability, sophistication and excellence (for a premium market), with a special focus on ...
Source: NoticiasAgricolas
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