The Peruvian Exporters Association (Adex) is pioneering a new market in Russia by promoting the export of frozen avocados, a product with high commercial potential in the Eurasian country. Despite consumers usually buying fresh avocados in retail, Peruvian exporters could establish a niche by offering frozen avocados in halves or pieces. Due to a preferential 6% tariff from Russia until October 12, 2021, and the growing trend towards healthy food, Adex recommends participating in Russian trade fairs and positioning the avocado as a high-quality, fairly priced product to differentiate it from competitors.
Russia, the eighth largest market for Peruvian avocados in 2020, imports most of its avocados from Israel, Peru, Colombia, South Africa, and Mexico. Adex is advocating for direct shipping to Russia through the port of Saint Petersburg to avoid third-party markets.