Advances market diversification strategy for Chilean fruit in Southeast Asia

During a virtual meeting between the President of ASOEX, Iván Marambio, the general manager, Miguel Canala-Echeverría, the secretary general, Rodrigo Gallardo and the Indonesian Agricultural Attaché with incidence in the countries of Southeast Asia, Fernando Balart, the joint work strategy for the opening of new markets for Chilean fresh fruit, as well as improving the current entry condition of some products. A work that is also carried out together with Minagri, SAG, Odepa and the Chilean embassies in the countries of Southeast Asia. “As ASOEX we are in a process of advancing in the positioning of our fresh fruit exports in markets that have been considered by the industry as strategic to continue growing. In this context, Southeast Asia is a very interesting market, especially since we are talking about more than 600 million inhabitants, from countries with growing economies, driven by a thriving middle class that appreciates the consumption of fruits and other imported ...