The article highlights the potential of Africa as a market for Vietnamese products, with a focus on the demand for rice, coffee, and pepper. Vietnam is already the largest exporter of rice to Africa, meeting 40% of the continent's needs, and there is potential for growth in markets like Ivory Coast, Ghana, and Mozambique. Other products with demand include processed coffee brands and seafood. However, Vietnamese businesses face challenges such as market and legal regulations, competition from other Asian countries, high import taxes, and the need to adapt to African consumer tastes and Halal certification requirements. The article emphasizes the need for careful market research and strategy to succeed in the African market.