Agrícola Chavín conquers China and Australia: mango will be the key fruit

Published Apr 23, 2025

Tridge summary

Agrícola y Ganadera Chavín de Huántar (AG Chavín) is a frozen fruit production company with a strong focus on expanding its exports, particularly to Asia, including China, and eventually Australia. Currently, 30% of its total exports are sent to the United States and Canada. In addition to participating in trade shows, AG Chavín is considering opening a sales office in the US, though this decision may depend on tariff conditions. The company, which has been in operation for 25 years and owns 580 hectares of its own crops, has seen a 20% increase in sales in 2024 compared to the previous year and aims for further digital growth. With a workforce of over 2,000 employees and a plant in Casma (Áncash), AG Chavín is one of the largest frozen fruit companies in Peru, specializing in a wide range of fruits.

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Original content

(Agraria.pe) Agrícola y Ganadera Chavín de Huántar (AG Chavín), dedicated to the production of frozen fruits, aims to strengthen its shipments to the Asian market. Meanwhile, it is looking forward to entering Australia. “This year's goal is to expand our exports to Asia. We are very interested in entering China, a country with which we have a free trade agreement. For example, they consume mangoes, but we don't sell them yet. We must gradually introduce the product, convince their consumers, and win over their palates,” Mario Salazar, the company's Chairman of the Board, told the Association of Exporters (ADEX). The company currently sends its products to the United States, Canada (both destinations account for 30% of the total), Portugal, Spain, France, the Netherlands, Germany, Belgium, the United Kingdom, Japan, South Korea, and several other Central American countries. “Trade shows are a very important aspect of diversifying our markets. Last year, we participated in Sial ...

Source: Agraria