Llacolén Lefever, the Agricultural Counselor of the Chilean Embassy in China, praised China's "ChileWeek China" as an important event for Chile and a highly impactful publicity campaign. Chile is actively marketing its fruits to the Chinese market, with the cherry season starting earlier in 2024 and expected to have higher prices during the Spring Festival. The Chilean cherry industry faces challenges in China, including improving transportation methods, hygienic standards, and investing in technology for pest and disease detection, climate management, and digital platforms.