Agricultural exporters from Guatemala prepare to place their products in Canada

Guatemalan agricultural product exporters looking for new markets received information about export opportunities to Canada and the multiple commercial options offered by that country. This took place at a virtual event organized by the Embassy of Guatemala in Canada, the Guatemala Trade Advisers Network and the Representation of the Inter-American Institute for Cooperation on Agriculture (IICA) in Canada. At the meeting, the more than 58 participants learned about the preparation needed to negotiate with a foreign buyer, the identification of trade opportunities in Canada and the main agricultural products demanded in that nation, as well as everything related to commercial and sanitary standards to to be met for the entry of their products into the Canadian market. The Manager of the International Trade and Regional Integration Program at IICA, Daniel Rodríguez, recalled the recommendations for the different stages – preparation of the negotiation, development, drafting of a ...