Agro-exporters seek to position organic Peruvian coffee in South Korea

Published Jun 16, 2021

Tridge summary

Peruvian coffee exporters are strategically targeting the South Korean market, aiming to elevate the quality of their production and diversify beyond instant and blended coffee varieties to include organic and premium coffees. This approach is supported by recent trade success, with South Korea's significant purchases of Peruvian coffee in the first five months of the year. Additionally, the country is positioning its Andean grains, such as quinoa, kiwicha, and chia, for greater success in the Chilean market, where they are increasingly popular for healthier breakfast options.

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Original content

Peruvian coffee seeks to conquer the South Korean market, the country where the most coffee is consumed on the Asian continent. That is why Peruvian exporters are diversifying their production and specialization of coffee to increase their commercial quality and opportunities in the Asian country. Only between January and May of this year, South Korea bought US $ 2.7 million of Peruvian coffee, and this figure is expected to increase in the coming months, since Peruvian exporters in July will participate in face-to-face fairs in said country to promote the quality of the coffees they produce. They are produced in regions of the Peruvian jungle, said Susana Yturry, manager of Agroexports of the Association of Exporters (ADEX). “We are seeking that the presence of Peruvian coffee is not limited only to instant coffee or blended coffee, but also to become known for our organic and premium coffee. In this very coffee market, we want Peruvian specialty coffee to be consumed more ...

Source: AgroForumPeru