Due to favorable weather conditions, Mexican asparagus production has seen a significant increase, leading to an excess supply and a 44% drop in prices to US$10.85 per package during week 10 of 2023 compared to the same period last year. This surplus has prompted retailers to launch promotional campaigns, effectively boosting sales amidst the rising demand in the American market. With Mexico maintaining a dominant position in the North American asparagus market, especially after Peru's shipping season ends, and the early start of the Caborca season contributing to a 28% increase in production over last year, the industry remains optimistic about sustaining strong sales through timely promotions.