Spain: Review of an untasted new citrus, Alizza

Published Feb 7, 2022

Tridge summary

A new citrus fruit called Alizza, a hybrid of mandarin and pomelo, is being introduced in European markets. Developed by Israel's Volcani Institute and cultivated in Spain by AM FRESH, the fruit is named after plant breeder Aliza Vardi. The fruit is larger than usual, with a unique taste combining characteristics of mandarins, oranges, and a hint of grapefruit, and is seedless. Its juice has antimicrobial properties against Pseudomonas bacteria, according to the Institute of Molecular and Cellular Plants of Valencia. The fruit will be initially produced in Spain and South Africa for year-round availability, and will be distributed in three major European chains: Marks & Spencer in Britain, Edeka in Germany, and Eroski in Spain.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

It’s like reviewing a movie that you haven’t seen. But I’ll try my best.The item in question is a new citrus being introduced into European markets called Alizza. It’s a mandarin and pomelo hybrid developed by Israel’s Volcani Institute and presently being cultivated in Spain by the agritechnical company AM FRESH.“The ultimate citrus Queen, The ALIZZA Fruit combines the grandeur of a succulent pomelo woven with the joyful intimacy of a sweet and juicy tangerine. Its enticing perfume allures while its copious golden juices quenches,” proclaims the Alizza website in an English that was clearly not written by a native speaker.The fruit was named in honor of plant breeder Aliza Vardi, “regarded as the saviour of Israel’s citrus industry,” the site says. Among other accomplishments, she is credited with developing the Orri mandarin.“We are facing a completely new fruit that is going to revolutionize the citrus category, surprising and captivating consumers from different international ...

Source: Producebluebook