Italy: Aoa (Agro Fruit and Vegetable Growers Association) wants to enhance the production of fruits and vegetables

Published 2020년 11월 26일

Tridge summary

The Agro Fruit and Vegetable Growers Association (Aoa) is celebrating its 40th anniversary with a focus on sustainability, quality, aggregation, and innovation. Based in Campania, the association has expanded its offerings from industrial tomatoes to other fresh fruit and vegetable products, with a significant share coming from organic cultivation. The association, led by Vincenzo Di Massa and Gennaro Velardo, has around 450 producers and a turnover of approximately 38 million. The main products include tomatoes, persimmons, kohlrabi, radish, lettuce, melon, rocket, cauliflower, and apples. The association is exploring the potential of broccoli and other products, and is experiencing some challenges with the persimmon market. It is primarily selling abroad, mainly to Germany, and is investigating packaging solutions to extend shelf-life.

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Original content

This year it celebrated 40 years of activity. Aoa (Agro Fruit and Vegetable Growers Association) is an Op with an association base in Campania where there are the largest productions with Puglia, as well as in Tuscany, Umbria, Lazio, Marche, Abruzzo, Molise, Basilicata and Calabria. The business revolves around industrial tomatoes, but over the years the offer has expanded to other fresh fruit and vegetable products: persimmons, kohlrabi, radish, lettuce, melon, rocket, cauliflower, apples. With particular attention to the typical productions of each area and a substantial share deriving from organic cultivation. Sustainability, quality, aggregation and innovation are the key words of the Op, chaired by Vincenzo Di Massa. “The future goal is to devote ourselves more to characteristic productions of the Agro Sarnese, which we have somewhat neglected over the years, such as the Onion Nocerino Dop and the friarelli”, says the director Gennaro Velardo. We are currently around 450 ...

Source: Fresh Point Magazine