Appetite grows for the fair trade banana category in Canada

(Agraria.pe) The appetite for fair trade bananas continues to grow in Canada. As Fairtrade America and Fairtrade Canada recently reported, over the past six years, fair trade banana volumes have increased in Canada by 466 percent (compared to 15 percent in the United States). It's something Kim Chackal, director of sales and marketing at Equifruit, is well aware of. Not in vain, Equifruit was recently awarded Walmart Canada's Fairtrade Organic Banana Business Award in British Columbia and Ontario. "For us, it has been a turning point," he says. "I think the sector always looks to Walmart to see what it is going to do in terms of innovation, price, etc., and we are proud to partner with the chain and see that it has committed to sourcing organic bananas that meet international conditions. of Fairtrade. We are very happy to bring a new perspective to the market on the fair trade aspect of the business and we hope to capture new segments among Walmart customers," he said. Chackal ...